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I focus on the application of health care social media to domains of medical research, education and medical practice. I serve as the enterprise medical director for the Mayo Clinic Social Media Network, a first-of-its-kind social media center focused on health care, building on Mayo Clinic’s leadership among health care providers in adopting social media tools. My strategic focus is on the accelerated adoption of social media for health-related purposes; through this work, I examine the application of these tools to help improve health literacy, health care delivery and population health worldwide.